Meet the Founders

Get to know a little bit more about us! We've answered a couple of questions to give you a little context about our story and our baby: Spruce.

How did we start?

Jamilah: Before starting Spruce, Melissa and I used to work together, and I would always compliment her jewellery and accessories in the office. Through this we immediately created a bond over our love for jewellery and accessories, and overtime we found ourselves speaking about our passion to one day have a business of our own. These encounters throughout our friendship and also my past experiences in jewellery buying for 3 years led us to the decision of starting an accessories label together. It’s been a fun couple of months getting everything sorted for our first 20 pieces collection launch. The best part is, this is only the beginning and I’m so excited for what the future has in store for Spruce.

Melissa: As Jamilah said, I also always loved the accessories she wore to work and that definitely formed a fun bond ^.^ And yes, when we both realized we were both driven to create something of our own one day, we thought 'Why not join forces and build something together!'

What inspires us?

Both: Clean, minimalistic silhouettes - solid gold and silver metals.

Accessories which grab the eye, but also subtle pieces which offer a classic stripped back feeling.

We're also inspired by the materials of products and the impact it has on the environment.

What is Spruce to us?

Jamilah: Spruce means to me an opportunity to showcase jewellery and accessories through a new lens. I’m a design management student and I want our brand to do things a little differently. This will not only be shown through our products, but also within our visual communication and everything we do. I want to challenge the status quo and use accessories as a form of expressive art for the young, modern, liberal women. Like myself, my mission for Spruce is to never be predictable!

Melissa: I see Spruce as a medium for us to share what we both have a love for: great accessory pieces, with a community who would also enjoy them. The brand means more to me than just an accessories label, it is a way for us women to collaborate and build out a vision we both have. We aspire to connect and build out a community by collaborating with other creatives in the industry. So Spruce is really a way for us to realise a dream and do what we enjoy.

 

If you'd like to get to know us better, don't be shy and drop us a message! You can reach us at thelabel.spruce@gmail.com